Abecedarium. What a fantastic word.
I had no idea what it meant when I came across the website W+K 12. But of course, like any good host, they provided the answer to me with only one click:
What the hell is an abecedarium, you ask? In the simplest of terms, it’s an ABC book. For us, W+K 12.8, it’s also a tool to help navigate the uncharted waters of this coming year. We don’t know what to expect, just that there’ll be a whole lot of learning involved. And what better way to start this process than by going back to the basics!
It’s a fascinating collection of graphics, photographs, and video footage.
Based in Portland, Oregon, the group describes themselves as “an experiment disguised as a school disguised as an advertising agency. We are thirteen artists, writers, designers, poets, entrepreneurs, and schemers working together on a range of creative and client-based endeavors.”
You can find them on twitter / tumblr / facebook.